Why these Anniversary Logos?

Many moons ago, I considered becoming a graphic designer. I became a therapist instead. However, I've long dabbled in graphic design and do most of my own marketing and design materials. It's fun. And I've designed all our anniversary logos.

I also teach a workshop called "Creating the GREAT Relationship Brand" on how to use branding, marketing, and customer service concepts from business in our own relationships. So, several years ago, I came up with the idea of creating our own brand for our relationship. While I do a different logo each year, the actual brand aspect that remains constant in each iteration is the “I ❤️ Kara.” And the number one thing to know in marketing is that a brand is not just a logo. A brand is an identity.A brand is a promise. And “I ❤️ Kara” is who we are (identity), and it is my promise: Love is not just a feeling; it’s a promise regardless of how I feel.

I put it on the back windows of our vehicles as a vinyl sticker every year. Over the years, friends and locals have come to look for it and anticipate the next year's asking, "Are you doing a new one this year?"

Yep! Here it is :-)